Being in a network marketing business and in particular, making money online there is a lot of hype in this business.
Do you believe in the hype? Are you sucked in?
Should I as a mentor and someone who is clearly trying to get you to sign up with my opportunity, Yournetbiz be using it?
What is hype anyway? Who is attracted to it? Does it sell?
Well clearly it does sell but it only attracts a certain type of person.
Personally I avoid the hype like the plague! Websites with fancy cars, fancy houses, just don’t do it for me. Should they when I’m trying to make money?
Does seeing a picture of a nice car and lovely big house make me want to buy from you? Does it automatically mean I’m going to have a piece of that too?
Well sadly it doesn’t.
Hype is old school.
Sex and money have always sold well. They are appealing to others. They are news worthy stories in magazines, papers and TV. People are naturally drawn to them looking for get rich quick schemes.
But do they work?
How many of us have been sucked into buying a product because of an eye-catching advert and then been thoroughly disappointed that it didn’t live up to our expectations. Is it clever marketing or hype? Is there a difference?
Ok, so you’re looking to make money online. By showing that one has got lots of fancy cars, a huge house and go on holiday 4 times a year to 5* accommodation is showing that they have made lots of money. But does that necessarily mean that you will?
Let’s look at the maths. The people who have made their money and are living this amazing lifestyle that we are seeking don’t have time to help you achieve it. They are too busy going on holiday, playing golf and having lunch.
Now I’m not for one minute suggesting you go with someone who is a pauper and hasn’t achieved financial success.
Let’s think about the scenario above for a moment. If you’re looking for an opportunity to make money online are you going to be attracted to all the hype that goes with it? OR be attracted to a new approach.
I’m talking about attraction marketing. People buy from those they like and trust. Can we sell “make money online opportunities” without the hype? And if so, how?
Firstly hype and marketing are two different things. Every business needs marketing in order for it to survive. It’s how you brand yourself and your business.
By becoming a leader and an expert in your field people will naturally be drawn to you so they can learn and duplicate what you have done to achieve success. Do we really need to show people our income so they believe us? Is this business that sceptical? Or are we just showing off?
Whether you believe in the hype or don’t is a huge debate and I look forward to receiving your comments.